Profile
Creative digital media design professional bringing unique depth and
dynamic perspective
Meticulous expert in creative project management who transforms complex stories into marketable visual content. Strong record of delivering clean, sophisticated editorial and commercial collateral, always on deadline and under budget. Deep technical knowledge of print and online media, with innovative command of website development tools. Successful leader who motivates cross-functional teams. Folio Magazine’s Ozzie Awards judge for 6 years. Currently focusing on motion graphics. (https://reikomatsuo.myportfolio.com)
Professional Development and Skills
- After Effects, Premiere Pro, HTML, CSS, Photoshop, Illustrator, InDesign, After Effects, Dreamweaver, Javascript, JQuery, SQL, MySQL.
- Continuing study of up-to-date web standards and best practices, currently focusing on responsive design, user experience, optimizing graphics.
- Bilingual: English/Japanese
Professional Experience
Emerald Expositions, Nielsen Business Media, New York, N.Y.
Leading operator of B2B trade shows in the United States
Website Producer/Designer (May 2011–June 2019)
Created coherent, vibrant designs across media for websites, e-newsletters, and other marketing campaign materials, managing priority tasks and deadlines. Working with developers, designed and maintained websites and other digital products. Fostered collaborative partnerships with external clients and internal teams, including editorial, advertising, marketing, and social media. Provided personalized support to the user experience of digital products.
- Spearheaded conversion of static photo contest websites and emails to a responsive format, optimizing technical design for various devices and activating new marketing tools through social media and multimedia platforms
- Introduced dynamic elements to email html, such as animation gifs, increasing recipient engagement.
- Designed and coded solid templates for email marketing html, tailored to communicate unique brand identities.
Nielsen Business Media (Formerly VNU Business Media)
Art/Design Director
April 1999 - December 2009
- Developed the brand name of a 125-year-old newspaper industry publication, Editor & Publisher, in print and online, working with 3 Editors-in-Chief.
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Served as Art & Design Director for Adweek’s Marketing y Medios, 2004 – 2007.
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Expanded the prestige and scope of Editor & Publisher’s annual photo journalism contest over the course of 10 years.
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Won 11 Jesse H. Neal Awards, including Best Single Issue, as a part of the Editor & Publisher’s team.
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Kept close communication with company lawyers to ensure content met all compliance and legal requirements.
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Budgeting: Controlled project budgets, invoicing, and accounts payable from vendors.
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Data Management: Created and maintained archival database of images and pdf files of layouts.
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Client Support: Processed and resolved customer complaints.
Also worked as:
- Writer, Page Designer, Design Editor at The Jersey Journal, Jersey City, N.J.
- Writer/Design Editor at The Union News & The Sunday Republican, Springfield, Mass.
- Translator/Interpreter at Nippon Express (Europe) B.V., Amsterdam, The Netherlands
- Information Director at LEGO Overseas A/S, Billund, Denmark
- Cultural Liaison at Nihon LEGO K.K., Tokyo, Japan
Education
- Various Motion Graphics courses (After Effects/Premiere Pro) at NYU and KalikaFX
- Certificate in Web Design | Noble Desktop LLC
- Graphic design courses at School of Visual Arts, Parsons School of Design: Art Direction, Typography, Magazine Design and Color Theory
- Postgraduate Certificate with Distinction, American Studies | Mount Holyoke College
- BA, English & American Literature | Tokyo Woman's Christian University
- Continuing studies to keep up with the latest technology and design developments through online courses by LinkedIn Learning and Noble Desktop LLC
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